You're Not Losing You're Learning

A short book about the word “failure,” and why we've got it all wrong. You can read it in one evening, though I hope you'll be using it for years.

Paperback & Kindle · read free with Kindle Unlimited · published August 2026

What is it about?

From the cover: “Life puts us to the test on a day to day basis. Sometimes we win, but often, we don't. Most people would call that a failure. I want to challenge that. It's time we changed the stigma around failure.”

The argument goes like this. Failure only occurs when you quit or give up on a goal. If you miss an attempt, have a bad quarter, or have to take the test again, that isn't failure. That is learning, and the book gives it three better words, perseverance, resilience, and grit, each one a trainable skill with its own chapter.

It ends with the Cycle of Learning, a five-step loop for turning any setback into the next attempt, including workbook pages that tell you, plainly, to put the book down and go try again.

Who should read it?

Anyone who has ever been stopped by the fear of messing up: leaders, teams, students, parents. It's short on purpose, and written the way I teach: plain words, real stories, and no jargon.

The stories are mine. There's my family, which lost four of its five schools in the 2008 crash and rebuilt what remained into the largest kids karate program at a single martial arts school in America. There's the student who failed his black belt fitness test seven times and passed on the eighth. And there's a six-year-old learning a cartwheel without a single worry about falling down, the way most of us adults have forgotten how to do.

Bring it to your team

The book is the fastest introduction to how I work. The next step up is bringing it into the room: a team workshop built on the Cycle of Learning, or the signature keynote for your event.

In our mind, mistakes are the end of the world. In reality, mistakes are the beginnings of growth.

— from You're Not Losing You're Learning

Next step

Tell me about the wall you or your team keeps running into.

Every way of working together starts with one honest conversation. And if you don't need me, I'll say so.